MDA israel

Facebook Israel GM Adi Soffer Teeni visited Magen David Adom National Operations Center in Kiryat Ono on Monday and launched a new technology feature with MDA DG Eli Bin, which will be integrated into Facebook, to help raise awareness of the importance of blood donations In Israel and will make available to users of the social network the locations of blood donations of MDA's blood services throughout the country.

With the new feature, Facebook social network users will be able to sign up for real-time alerts about blood donation centers in their area, set up routine reminders to donate blood and invite family and friends to donate blood themselves. More than 100 million people worldwide have signed up to receive blood donation alerts in their area and use the feature to donate blood on a regular basis. Magen David Adom points out that in order to meet the needs of the health system in order to treat those who need a blood transfusion to save their lives, MDA's blood services are required to collect 1,000 units of blood every day.

During the visit, MDA Director General Eli Bin explained to Soffer Teeni the variety of technological means integrated into MDA's advanced systems and introduced her to Facebook technologies integrated into MDA's control systems - such as a direct chat to WhatsApp with an EMTor Paramedic in the call center, direct sending of location, photos and more.

Adi Soffer Teeni, GM of Facebook Israel: "The recent events in Israel have once again shown Israeli solidarity at its best. When MDA called on the public to come and donate blood after the disaster in Meron, we witnessed a rapid and exciting devotion that proved the power of a community. However, the need for blood donations continues all the time and the blood bank needs a daily supply of blood units to save lives. We strive to make donating blood a simple and accessible task, thus raising awareness of the importance of these donations. Together we will save the lives of other Israelis."

Eli Bin, MDA Director General: "We are excited about Facebook's initiative to launch on the International Blood Donor Day a feature developed specifically to encourage blood donations and thanks to which we will be able to reach a wider audience and significantly increase the number of volunteer blood donors in Israel. This is an important national mission that will raise awareness of blood donations and make the location of MDA's blood donation centers accessible throughout the country. This is an algorithm that can, literally, save lives. We thank and welcome the initiative, investment and exceptional result".